Bhargab Das · Marketing strategist for startups and growing brands

I build marketing engines that help startups grow.

18+ years building brand, digital and growth engines for B2B and consumer businesses. From brand identity and websites to performance marketing and e-commerce, I set up the whole system and make it deliver.

Bhargab Das
18+Years in marketing and growth
60%Brand visibility lift from a full rebrand
~50%Lower cost per qualified lead
10%Of revenue from an online store built from scratch

About

Most startups don't fail for lack of a good product. They struggle because nobody has built the engine that turns that product into a brand people trust and a steady flow of customers.

That engine is what I build. I've owned marketing end to end, from brand story and positioning to websites, content, performance marketing, e-commerce and the reporting that shows what's working, often with lean teams and tight budgets, working directly with founders and CEOs.

My work spans robotics and AI, data centre and cloud, consumer electricals, energy management and B2B services, with brands such as Havells and Schneider Electric, and a marketing services startup I co-founded.

How I help startups grow

Pick one piece, or let me build the whole engine.

⚙️

Marketing engine setup

The full system: positioning, channels, content calendar, lead flow, tools and reporting, built so your team can run it.

✨

Brand identity and brand story

Name, positioning, messaging and visual identity that make a young company look established and feel distinct.

🖥️

Website building

Fast, conversion-focused websites that explain what you do in seconds and turn visitors into leads or sales.

📦

Packaging

Packaging that stands out on the shelf and online, and carries your brand story to the customer's hands.

📈

Digital and performance marketing

SEO, paid search and social, content and email, run against cost-per-lead and revenue, not vanity metrics.

🛒

E-commerce

Setting up and scaling your online store and marketplace presence as a real revenue channel.

🧭

Go-to-market strategy

Who to target, what to say and where to win, for a launch, a new market or a new category.

🤝

Fractional marketing leadership

Senior marketing leadership for founders who need it before they need a full-time CMO.

Selected work

Results from marketing engines I've built and run.

Robotics and AI company

Rebrand and AI-driven demand engine

  • Led a full enterprise rebrand from the ground up with a 4-person team
  • Brand visibility up 60% and share of voice up 45%
  • Cost per sales-qualified lead cut by about 50% with AI-driven performance marketing

Data centre and cloud company

Digital marketing engine and attribution

  • Integrated paid, content, email and webinar campaigns lifted qualified pipeline by about 40%
  • Built attribution models to sharpen spend and channel-level ROI
  • Ran digital marketing and social commerce for a 20-client portfolio delivering about 20% of company revenue at about 50% margins

Havells (Crabtree), home automation

Category launch and e-commerce from scratch

  • Brand, content and channel strategy for a new category launch, including its first TV commercial
  • Captured 10% market share
  • Built the online store and digital commerce channel from scratch to 10% of business revenue

Schneider Electric, energy management

Positioning and influencer programmes

  • Market assessments and competitor benchmarking that shaped product positioning
  • Built consultant and analyst programmes through 40+ technical seminars
  • Tender wins up 25%

FindAgency, co-founded startup

Built a B2B marketing marketplace

  • Co-founded India's first marketplace connecting marketers with B2B service providers
  • Scaled to 10 enterprise clients
  • Delivered 25 to 60% pipeline growth through brand, content and demand-generation advisory
Industries:
Robotics and AICloud and data centreHome automation and IoTBuilding automationEnergy managementSolarFire and securityEnterprise software

Credentials

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🎤

Beyond marketing

When I'm not building brands, I sing. Follow my music on Instagram.

@bhargavmusic on Instagram

Let's connect

Building a startup or launching a brand? Tell me where you are, and we'll set up a free 30-minute call to map your marketing engine.